Jeremy Deedes journey

My 35-year journey inspires me to help anxious freelancers

Jun 26, 2024 | Private Coaching

After a life-long journey from fear and shame to wealth and purpose, I now empower freelance consultants to master their lives and finances.

I’ve been posting about life and money here for many years. However, I thought I should tell you about my lifetime journey as I relaunch my service. If you don’t know me, I’m passionate about helping individuals and couples navigate the complexities of life and money. Through my unique FUTURE program, I empower clients to become financially mature and organised, enabling them to achieve their personal, professional, and financial goals confidently and clearly. My journey has inspired me!

My vision

Years ago, my parents’ retirement into obscurity fuelled my desire to ensure that wisdom, skills, and energy are never wasted. I envision a world where older adults have a healthy relationship with money, allowing them confidently to contribute their skills and experience.

My journey’s mistakes became my greatest asset

I’ve made mistakes in the past. I screwed up big time as a young adult, leaving me publicly humiliated. My more severe mistake was failing to deal with the emotional consequences for years, which left me feeling worthless, ashamed and afraid to take up the opportunities to rebuild my life.

A poor relationship with money led to reckless decisions without considering the financial implications. 1989, I bought a house with a mortgage, but the financial strain was excruciating as interest rates doubled from 7% to 15%. I was unprepared and mismanaged my finances, which led me to the brink of bankruptcy.

By my mid-30s, I had realised that my mistakes were my greatest asset, and I set about learning from them and using them.

My journey as a freelance consultant and business owner

In 2005, I became the UK’s first Registered Financial Life Planner. During my training, I met friends and colleagues whose values of compassion, kindness, and growth were the antithesis of my past and which I readily adopted. They helped me regain my feet and live fearlessly, compassionately, and spiritually.

Today, I have over 35 years of experience as a freelance business consultant, financial planner, and life coach. I founded Planning for Life, a high-tech, high-touch systematised service, so most of my fee income came from servicing existing clients rather than taking on new ones.

My unique FUTURE program combines life coaching and financial planning. I designed it to help clients build healthy relationships with money and seize new opportunities.

As an Ambassador for the Kinder Institute in the UK and a director of the Institute of Financial Planning for two terms, I have been at the forefront of changing attitudes in the personal financial services industry towards clients and their money.

I am the  author of “Right Money, Right Place, Right Time” (2015), and I led an international collaboration to produce “Enough: Unlock a Life of Abundance Starting Right Where You Are” (2022).

It’s not all work

Outside work, I enjoy walking, running, cycling, and reading. I have trekked the Pennine Way, trail-blazed the original West Highland Way, and walked parts of the Inca Trail, Antalya and the Anti-Atlas Mountains. I have completed 20 half-marathons, including the Great North Run seventeen times, and participated in numerous 10k races. In 2022, I joined a team to cycle part of the North Coast 500, raising over £20,000 for charity.

My journey from self-centeredness, fear, and shame to meaning, wealth, and contribution drives my mission today. I partner with clients in their 40s and 50s, helping them develop comprehensive game plans in three to four months.

Let’s connect and explore how I can help you navigate your personal and financial challenges.

What do you think?

Your views are important, and your fellow readers would love to hear your opinion, so share your thoughts in the comments box below, and thank you for your time and generosity.

What do you think?

Your views are important, and your fellow readers would love to hear your opinion, so share your thoughts in the comments box below, and thank you for your time and generosity.


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